About the Journal
The ZJBEM provides an ideal forum for exchange of research output, and information in business, economics, management, hospitality and tourism, and public administration in various formats: full length research papers, work-in progress reports on promising developments, case studies, and best practice articles written by industry experts. Accordingly, we welcome manuscripts that can demonstrate near-term practical usefulness particularly contributions that take a multidisplinary/convergent approach because real world problems are complex in nature.
ZJBEM is published biannually. Further, special issues will be published on contemporary issues from time to time. The journal publishes peer-reviewed articles online in an open access format after meticulous selection through a double-blind peer-review process. The ZJBEM’s future is bright as it will be indexed in the Directory of Open Access Journals. We could reach this stage through the constant support of the Editorial Board members, authors and reviewers.
Current Issue

Dear Esteemed Readers
It is a great honour for us to publish Volume 3, Issue 2 of the Zimbabwe Journal of Business, Economics, and Management (ZJBEM). In the last two years, we have published 52 research papers that underwent a rigorous review process, and I am happy to report signs of continued and increasing growth for the journal in stamina and quality. Our rejection rate of 12.3 percent (of the received manuscripts) confirms our resolve to maintain the highest possible publication standards. The continuous increase in the number of submitted manuscripts encourages us to proceed on this path and to make every effort to offer our readers the best available intellectual products and likewise our authors a fast, strict, and unbiased scientifically rigorous platform to publish their research results and/or findings. With your help, all of us at ZJBEM, from our University to issue editors, to all members of the editorial board and most of all, the anonymous peer reviewers who burn the midnight oil to provide this invaluable community service, will proceed on this trajectory to further improve the quality, the diffusion, and the reach of our journal.
Volume 3, Issue 2 has an excellent selection of 14 articles with topics in accounting, economics,
banking and finance, corporate governance, human resource management, marketing,
hospitality and tourism. I hope you will find these articles both interesting and educative.
Professor Tavonga Njaya
Editor-in-Chief