About the Journal
The ZJBEM provides an ideal forum for exchange of research output, and information in business, economics, management, hospitality and tourism, and public administration in various formats: full length research papers, work-in progress reports on promising developments, case studies, and best practice articles written by industry experts. Accordingly, we welcome manuscripts that can demonstrate near-term practical usefulness particularly contributions that take a multidisplinary/convergent approach because real world problems are complex in nature.
ZJBEM is published biannually. Further, special issues will be published on contemporary issues from time to time. The journal publishes peer-reviewed articles online in an open access format after meticulous selection through a double-blind peer-review process. The ZJBEM’s future is bright as it will be indexed in the Directory of Open Access Journals. We could reach this stage through the constant support of the Editorial Board members, authors and reviewers.
Current Issue

FROM THE EDITOR IN-CHIEF
Dear Esteemed Readers
It is a great honour for us to publish Volume 4, Issue 1 of the Zimbabwe Journal of Business, Economics, and Management (ZJBEM). The issue has 22 high quality articles that went through rigorous double blind peer review and rejected 15 manuscripts that failed to meet the journal’s standards. The manuscripts are from diverse topics that include corporate governance, human resource management, economics, taxation, marketing, public sector management, and banking and focus on issues that affect business operations under the fourth industrial revolution. ZJBEM’s multidisciplinary approach provides the needed practical usefulness since real world problems are complex in nature. I want to thank all the contributors who helped to publish ZJBEM Volume 4 Issue 1. ZJBEM continues to flourish and scale new heights through their dedication and hard work. ZJBEM is a bi-annual journal and special thanks to our Issue Editors, Professor Lighton Dube, Dr. Amos Tendai Munzara, and Dr. Caxton Shonhiwa who have ensured that we adhered to this policy. We hope you enjoy this issue of ZJBEM. It is packed with informative and insightful research
articles.
Professor Tavonga Njaya
Editor-in-Chief